Do You Want Your Own Makeup Line?

Ever want to start your own makeup line when you can't find what you want?

Glittery eye makeup pencilsSource: GQ

Glittery eye makeup pencils don't cut it for over 40s. Have you ever wanted to start your own makeup line if you can't find what you want? 

Scouring the aisles of Sephora for stick makeup — sounds like fun, right? Not!

It's time-consuming, and, as it turns out, frustrating.

I have already professed my love for stick makeup because it's so portable and easy to apply.

So I was on a hunt for a stick eyeshadow that I could just slick on.

Before I tell you of my fruitless journey (oops, just did), I just want to remind you of a few "rules", or, before anyone gets bent out of shape (boy, we really are baby boomers, aren't we!), shall we say guidelines for wearing makeup over 40.

Sparkle

  • Wear very sparingly! Sparkle and glitter gets right into fine lines and wrinkles and lodges there, calling attention to them.
  • Sparkly shadow on eyelids can make them look crinkly even if they aren't very!
  • On cheeks: it can lodge in large pores, or go on unevenly, especially if you haven't exfoliated lately, and make skin look like sandpaper, yuk.

Where you can wear sparkle: Eyeliner! it's fun and dressy to add a little line of glittery liner just at the eyelash line. And it can make the whites of you eyes pop and no one quite knows why. I have a Too Faced glittery black liquid eyeliner and a Smashbox Metallic Bronze pencil that are terrific.

  • And sometimes in the inner corner, or in the center of the eyelid (such as Hard Candy Eye Def in disco) to brighten eyes — but just a little.

Back to my quest: I was lead to Stila, and Sephora's own line, and Urban Decay, even Laura Mercier Caviar Sticks. But all of them had sparkle. Or sheen. I loved the idea of Charlotte Ronson's Starry Eyes Liquid Eyeshadow,  but again, too much glitter.

Sheen: Also wear sparingly becuse it can make you look robotic, whhc just looks odd on a midlifer.

But I ended up taking home an Urban Decay's24/7 Shadow stick in Morphine, a bright lavender. It does have sheen but it was in the color family I was looking for. And yes, I'll have to use it sparingly. I keep harping on CoverGirl CG eyeslick in purple and I will continue to do so until they bring it back!

In the meantime, I tested everything — as you can see by my hand — and decided I'm going to have to start my own makeup line for midlifers. There's already great foundations so I don't have to deal with that, but the rest of it, yes!

I told the girl at Sephora and she said she'd come work for me, which was nice. So... adding it to the goal list.

More on Eye Makeup Over 40:

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