Frankly, if I didn't know it was a medical ID bracelet for diabetes I'd wear it. And maybe I'd wear it anyway.
Although, I wonder what the ethics of that might be — wearing a medical ID bracelet when you don't have the medical condition?
But the Kimora Lee Simmons-designed bracelet for the Medical ID Marketplace is so pretty, you might be tempted to too (and hey, we were just talking about KLS's neck the other day). The little roses and hearts-with-wings and additional red beads give it a festive holiday look that's hard to resist.
Sadly though, for many this would be an appropriate gift. The statistics on diabetes are staggering and growing every minute, with significant rises in the 45-64-year-old age group, and even more after 65. With the childhood obesity epidemic, it stands to reason that there are rises there, too.
Aside from Kimora Lee Simmons' reality show duties, she's an active philanthropist and so put her creative talents to fashioning a chic, stylish ID bracelet simply because she cares about this cause — and wants women to feel beautiful and proud to wear it.
Launched today, on Cyber Monday, the customized bracelet is $39.95 and 100% of the profits go towards JDRF, a global organization focused on Type 1 Diabetes research, with a mission to improve the lives of all people affected by Type 1 Diabetes.
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