Maybe this has happened to you? You go to a store looking for some new makeup and you're escorted to the end of the aisle where all the anti-aging stuff is.
Well, that happened to Cindy Joseph, whose long silver locks made her an easy target for that kind of thinking. So when the suggestion that "all the fun, sparkly stuff" wasn't for her, she took action.
She felt "tuned into what women of my generation are dealing with." Indeed, Cindy's become sort of the face of the Boomer generation, appearing in everything from Eileen Fisher ads to the J.Jill catalog, with a successful modeling career that began at age 49! Recognize her? Before that, she spent 25 years behind the camera as a makeup artist. So the woman knows makeup.
Her 3-step "solution," if you will, is "pro age, pro women, pro baby boomers," she says, emphatically. "Why would I want something [makeup] that's anti me?"
Women today are more conscious, more confident, supporting each other much more. And more interested in being who they are."
I've noted this before and like that she thinks it's true, too. In fact, that ethos is what made Cindy realize these might be for all women.
(check out the videos by clicking each name; Cindy says it's so simple it requires explanation.)
Color – A sort of sheer wine that looks darker than it is. One hue fits all. Really? I love it on me, the pale skin/blue eyes/dark hair look. So I tested on friends and neighbors, from outdoorsy blond through café au lait to coffee. Yep, suits them too.
That's because Cindy, in her makeup-artist years, discovered a hue that complemented virtually all skin tones, giving women that just-flushed look, like they're excited or they just ran up 6 flights of stairs — without the sweat and huffing-and-puffing.
Glo –for a dewy fresh look that older, drier skin often loses. Plus, it softens the lines and wrinkles (with olive oil and beeswax). I was afraid it would look too greasy but it doesn't, something I noticed even more on my test subjects. It just made them look healthy.
"A friend of mine is a beekeeper in Hawaii," Cindy told me. "He noticed his hands were getting softer and softer, and his wife wanted that for herself!" She asked him if he could come up with a formula that would withstand the warmth of a human body, and he did! "Everything is safe," Cindy stresses, "no parabens, no phlalates...". (Dr. Frank Lipman explains here, why those are bad for you.)
Glimmer – "Love it!" she says three times for emphasis. "Frosted looks so phony and yucky and tacky," Cindy states. "I wanted something that was shimmery and shiny, but only at certain angles — what I call the orgasmic state, whether that's turned on sexually or just in life by things you're passionate about." The pearlescent stick looks great on eyelids, that baby state I was telling you about here (#6), as well as cheekbones, collarbone, brow bones—wherever. "This looks pizzazzy without looking artificial or overdone."
"No one ever has green eyelids unless they're dead," Cindy adds, sagely.
I shoved the 3 stubby, chubby sticks in my purse as I was running out the door to catch a plane, and put them on in the cab — perfect. I had a little trouble telling them apart without my reading glasses, until I noticed they were color coded on the bottom.
And I admitted to her I missed mascara and lip pencil. "Oh, we'll be adding a few things," she said, with a smile in her voice.
Great. Until then, these 3 BOOM!sticks are the perfect portable problem solver that get you gorgeous in a jiffy, and true to yourself to boot.
$24 each; online only: to order, go to BOOM! By Cindy Joseph