Director Morgan Spurlock says that when it comes to beauty, it's not just the ladies who are obsessed. The men are just as bad.
Ask him about men who poach our beauty products and he laughs.
"Some have secretly stolen their wives and girlfriend's products. I call them secret manscapers," he says.
It's not just that men know that they have a responsibility to moisturize that informs his new documentary "Mansome." Spurlock ("Super Size Me") also digs deep into the male psyche when it comes to grooming and looking good.
"Men have always wanted to look their best. The thing with guys is they never want beauty to be seen as a priority. Then you're not seen as a guy's guy.
"However, I did just read in the Wall Street Journal that 30 percent of men have some sort of moisturizer in their medicine cabinet and 70 percent steal products from their mates."
It's time to delve deeper into the male psyche and beauty with Morgan Spurlock:
Q: Women always feel a little bad about themselves when we look at Angelina Jolie. Are there any famous men that make regular guys feel like a little less?
A: "Brad Pitt has made it hard on men. He never ages. He dresses great. He gets crazy with his hair and he can do no wrong. Johnny Depp dresses like a pirate and women love him. God forbid a regular guy out there started dressing like either of those guys and they would be losers or just weirdoes. You can't embrace your inner pirate like Johnny either."
Q: And then there is that specimen known as David Beckham.
A: "That primped, taut David Beckham is tough on other men because if that's an idea of a man then we're sunk. Then there's the Brad Pitt-ized version of manhood. A whole 99 percent of us are not going to be Brad Pitt just like women aren't going to be Heidi Klum."
Q: What makes a man mansome?
A: "It's embracing your inner confidence, which isn't always easy."
Q: As men age do they become insecure about their looks?
A: "We're living in a time when men have the same type of insecurities thrust on them as women have for decades. Look at any magazine rack. The men's magazines tell men you have to lose weight now, have better skin and be the best you. Men are told they need six pack abs. All of these supposed imperfections are being pushed on men."
Q: What is the end goal for men when it comes to beauty?
A: "Guys want to look like the most valuable man prize out there. They want to be the man that everyone sees standing on the top of a cake on a trophy. We want to be the man prize. It's shifted because men don't club a wilder beast and bring home a pelt and the meat. We don't work in factories and come home covered in grease. For years, that was a man. Now, we have to find another way to be that prize man for our partners."
Q: So fess...what's your personal beauty routine?
A: "There are only a few things I'm incredibly precious about. Wearing deodorant is not a precious thing. From the time I wake up until I leave the house, it takes me only 20 minutes. I trim my mustache and make sure hairs are not growing out of strange places. I will admit that I dated a model in my 20s. She had an arsenal of skin care products and went into work every single day and was told how fat and unattractive she was. It messed her up constantly. Every morning, she did so much, To help her skin, which is amazing to this day. She had this face cream from France that I use to this day, but it's not $500 a bottle. It's upwards of $40 a bottle. I'll use Chanel Allure aftershave. I smell like a factory worker if I use anything else."